Targeted Video Online Advertising
Automotive
A luxury brand-specific car dealer leveraged KCAU Digital Solution’s digital advertising platform to serve a location focused, highly targeted pre-roll video campaign. The luxury car dealer utilized 5,500+ data segments to pinpoint their ideal audience. The advertiser’s goals were achieved by strategically targeting people whose professions yield a high net worth. The dealer’s campaign also catered to people who had previously purchased various types of high-end automobiles.
The high-end dealership set out with the goals to increase brand recognition among relevant users by targeting people most likely to convert to customers. Additionally, the dealer opted to engage our industry leading geo-targeting technology to serve ads to people within a certain vicinity of dealership locations. These two strategies yielded an impressive 74% View Through Rate (VTR).
Restaurant
KCAU Digital Solutions partnered with a leading restaurant chain that was seeking to build local brand awareness by achieving high video completion rates for their online advertising campaign.
Result #1
With an 86% completion rate, the campaign performed well above the expected benchmark of over 75%.
Result #2
With an expected click through rate (CTR) of more than 1%, the campaign exceeded its goal with a CTR of 1.5%.
The campaign, which was focused on the areas surrounding store locations, was optimized by KCAU Digital Solutions location focused geo-targeting strategies. By zeroing in on consumers within a 10-mile radius of each location, there were no wasted brand dollars. In order to meet the client’s objectives, we helped to increase completion rate, click through rate, and overall performance of the campaign by utilizing geo-targeting, data segmentation, and retargeting.
Travel
By using location as a primary signal for targeting, our delivered on its promise of strategic viewer engagement. A tourism board approached us to launch a geo-targeted pre-roll ad campaign. By catering to highly customized data segments with location granularity, we exceeded expectations. The tourism board optimized their campaign by using our location focused geo-targeting. Rather than disseminating their pre-roll videos to an expansive designated market area (DMA), the client was able to reach consumers within a precise latitude and longitude.
KCAU Digital Solution’s RTB technology strategically bid on ad opportunities located alongside California’s borders. Because of this, the ads were seen by people within an accessible driving distance to the state’s tourist locations. This increased the likelihood that the viewer would be engaged with the content. With an impressive 85% view through rate, it is evident that our location focused targeting works. Geo-targeting to a specific type of consumer allows ad campaigns to captivate viewer attention, which can be seen in the tourism board’s 0.56% click through rate.
KCAU Digital Solution’s hyper-focused targeting strategies aided in producing a largely successful ad campaign for this tourism board. We delivered on its promise of impressive, quantifiable results.
Retail
An upscale Jewelry retailer recently launched a video campaign promoting its holiday sale in order to drive sales and foot traffic to its store. The small business jeweler wanted to use Video Pre-Roll to target people in the market to buy jewelry. They used a short 30 second video ad targeting 58 zip codes which represented the areas where their customers have come from historically. These, non-skippable video ads targeted local residents visiting both local and national highly-trafficked websites (sports, news, entertainment, lifestyle, finance, technology, and shopping).
These short video ads play before the viewer sees a news video, sports video, or whatever video the consumer was intending to see on the website. Video ads played thousands of times over a 1 week period with 53% of the people viewing watching the full commercial. Additionally because online video is also an interactive form of advertising, KCAU Digital Solutions customers get the added benefit of making their advertising “clickable” and in the case of the jeweler, delivering people directly to their website.
The campaign produced a 3.6% click thru on the video ads directing the customer to the retail website. Although KCAU Digital Solutions doesn’t charge per click, based on the total cost of the program the cost would have been $.82 – less than a third the average of P.P.C. (pay per click) from Google which was charging $3.16 combined for their keyword and display network for the “Jewelry” target market and demographic.
Social Media Management
Targeted Marketing
Real Estate
- BUSINESS LENGTH
Real Estate - 1 Year Commitment - CHALLENGE:
Advertiser who currently runs local newspaper and local digital wanted to obtain additional clients. She was willing to “try out” retargeting. - SOLUTION:
We created a campaign that combined Site, Search and Contextual Keyword Retargeting. - RESULTS:
She received seventy-two email submissions in the first week. Customers said that they saw the ad online. Phone calls increased dramatically. Overall CTR at the beginning of the campaign was .13%. Site Retargeting CTR was 22%. Client is extremely happy and increased budget after first two months.
72 Email Submissions & Increased Phone Calls in the First Week
