Did you know there are oodles of things that can help reinforce your contact page?
So first things first. What is a conversion anyway? For those that might not know this somewhat familiar marketing terminology, it’s the successful funneling of a website visitor/video-viewer/ad-clicker into a buyer/purchaser/connection. Getting in front of your potential customers on the internet is the easy part. We know who they are, what they do and when they are doing it. We place your advertisement or video right between their eyes and whaala! Instant customer right? Not that easy.
Unfortunately too many ads today link to an advertiser’s homepage or worse, their Facebook page. This is not optimal for a lot of reasons. Mainly because of the distance from point A (seeing ad or link, etc) and point B (clicking that confirm/submit button). Get them to what you are promising and make it snappy. That’s what internet users want. That’s what online buyers want. And don’t forget! Make sure the landing page is cohesive to the reason they landed there in the first place. That is, the advertisement imagery or graphics. Try identical or similar fonts if necessary. Logos, message most importantly the relationship to the call to action. If it said “Download Now!”, then you better have a download button on that page or at the bottom of a form. Or that potential customer will most certainly bounce (snuck another marketing term in there).
Add confidence boosting elements.
Now that we have that squared away, let’s talk reinforcement. That said, try surrounding your contact form or on-page call to action button with motivating and confidence boosting elements that keep that visitor on your page until they’ve converted. Website contact pages and other forms of conversion pages are all too similar and simple. There’s a form requiring name, address, email and phone number above a familiar Contact Us button. Are we right? Why not give some substance and structure to your MOST IMPORTANT website page?
So what sort of elements are we talking about here? We’ve listed a number of tactical components that you can consider for your own landing page or contact page. How many do you have already?
- Logo – Find creative areas to repeat your logo around the page. Just don’t go overboard.
- Template Elements – Have things that legitimize your business or offer such as copyright info and dates.
- Contact – Let your lurker know that you are just one click, chat or phone number away.
- Headline – Support the message that brought them to your website. That way they’ll know they’ve come to the right place!
- Presentation – Further your overall message with constructive keywording and emphasize what makes you and your product special.
- Testimonials – If you share positive endorsements from your current customers, you prove you’re worth their time.
- Reviews – Trust us on this one. Show reviews from Google, Facebook, Yelp or anywhere you can find.
- Links – Show how diverse you are with your company online. Link to relevant pages and sites that show your trust. Even social media links.
- Call To Actions – Let’s admit it. Not every visitor is going to convert. So why not try and keep them on your site with other options such as Download or Call Now buttons?
Force yourself to make more landing pages.
This might sound more complicated than it actually is. But once again, have faith. Our advice comes straight from our passion to improve businesses. Our motto is that we don’t work in advertising, we work to help you figure out your customer. You are always going to spend money on advertising, right? So why not optimize your future ad spend along the way? There are a bazillion ways to do this but we are going to mention just one today. Different landing pages.
Let’s lay it out. You have an ad for your pizza restaurant and it’s brand new party room. Okay, perfect. Now we send them to your reservation form on your website that is now fully loaded with our list of amazing key elements to help convert your traffickers. Done, right? Wrong…..ish.
Why not try and see what those pizza lovers prefer, and we’re not talking about pepperoni vs. pepperoncini here. Actually you could test that too, but what we are really after is what enticed the conversion. You could have half of your ads land on a reservation page with a photo of a family enjoying your new party room, and the other half land on a reservation page with a photo of the new party room empty. Now wait for the campaign to end. Tally up your votes through easy-to-read analytics (we can help you with that too), compare and contrast and find out which image they could imagine their party in. Now you know where to put that money on the next campaign.
Do you know a CRO?
You sure do! It’s KCAU Digital Solutions right here in Sioux City, Iowa. Conversion rate optimizers to the fullest. We’re even optimizing ourselves! We know our stuff when it comes to changing things up in order to get you in touch with your customers. Could your business use help? Contact us today and let’s expand each other’s teams.